Marketing Plan

Long gone are the days when all you needed was a sign in the yard, an add in the MLS, and your property sold.  The market is different today and you need an agent that stays ahead of the latest trends so that your home receives the maximum exposure it needs and deserves.

“A picture says a thousand words” Did you know that professional photography increases the perceived value of a home by nearly 13%?  Also, listings with 20 or more photos have an overall average day on market of 32 days, vs. 70 day’s  for listings with fewer photos.   Our professional photographers are skilled to capture the images needed for your home to be positioned at its absolute best, which equates to more money in your pocket.

Virtual tours increase the perceived value of a home by 6%, when you add that with professional photography, you looking at an added perceived value of 19%.   Moreover, listings that have virtual tours associated with them appear higher in search results on the internet and are more likely to be viewed by potential buyers.

We use a strategic internet marketing campaign and the latest real estate technology to place your listing at the fingertips of millions of buyers.  We call this our Online Listing Flow Chart.   As internet syndication continues to grow, so does the amount of sites your listing will be advertised on.

More than 76% of real estate searches start on Google. Google has now become a verb which makes it so important that we make your home available for all to “Google it”  Our unique blog posts have the ability to bring your listing to the first page of Google when using certain keyword phrases, such as your address and other words unique to your home.  First page Google placement allows for more millions of viewers easy viewing access of your home.

A unique flyer capturing the key features of you home will be displayed for potential buyers.

Our 800# allows buyers to find out more information about your home 24 hours a day, 7 days a week, so we’ll never miss an opportunity to sell your home.   This services also captures the caller’s phone number allowing us to follow up on every lead.  Many buyers prefer to anonymously gather information before making a decision and the 800# allows them to do just that. 

It’s important to incorporate traditional marketing techniques with the newer ones.   Because 90% of homes are sold through real estate professionals, agent to agent marketing is a vital marketing technique that should not be overlooked.  Broker caravans allow us to pitch the features and benefits to the top agents in the area, all who work with qualified buyers on a regular basis.

Email campaigns are a quick and effective way to alert out of the area agents about the features and benefits of your home.  This is an invaluable tool as it allows agents that do not have access to our local Multiple Listing Service to view your home.

We offer a customized site, just for your home!  This allows buyers to find your home more easily on the internet, buyers can then map your home, view pictures & virtual tours, calculate payments and print a flyer.   All traffic to this site is reported back to us enabling us to follow up with all potential buyers for your home.

Blogging is another way to increase the traffic and number of times your property is viewed online.  Our blogs are posted on multiple sites, including our company site, www.pictureperfectsandiego.com, which gets thousands of visitors monthly.

According to the National Association of Realtors, more than 52% of buyers use open houses to find their next home.   We give our clients the option to hold their home open to the public and have personally sold homes from our open houses, they really do work!